who we are
Upstart Bar is a strategy, innovation, and organisational development consultancy supporting governments, corporates, and startups predominantly across Europe and the Middle East.
We blend agility, consulting-level structure, and deep human insight to help organisations grow, innovate, and operate with clarity.
Our differentiation is in our expertise and hands-on support, moving from an idea to execution.
Proven Track Record
6+ Startups
• Fundraising support
• Facilitating commercial deals and pilots
• Cash flow and fractional CFO
• Launch to market and beyond
3 Corporates
• Innovation Strategy & development
• Financial modeling and data analytics
• AI infrastructure roadmap
• Innovation & intrapreneurship training
1 venture studio
• Team development and HR setup
• Go-to market strategy
• Commercialization roadmap and hands- on support
• Marketing & Communication
Our vision
To be the catalyst for transformative advisory that shape more inclusive and innovative businesses, emphasizing innovation and collaboration.
Our Mission
To empower purpose-driven businesses by connecting them with challenge-driven opportunities and strategic insights while building ecosystems that unlock their full potential.
Our Services
Innovation strategy development and setup
Bespoke accelerator and incubator programs
End-to-end marketing and communications
Market expansion and insights reports, feasibility studies
Organizational development & Hogan assessment
Corporate training and customized modules
Data analysis and customized dashboards, fractional CFO
Tech integration & digital transformation
We love what we do and we always do more than expected. We take great pride in the quality of our services and the commitment we show our clients. Upstart Bar is deeply embedded in the dynamic UAE ecosystem, and is committed to building and scaling businesses with agility and expertise.
OUR added value
Innovation is in our DNA - our advisory across business functions brings creativity and out-of-the-box solutions. We work passionately and believe in adding fun in hard work.
We are Different
At Upstart Bar, we don’t just deliver solutions, we build partnerships that last
Tailored Expertise: We understand that every client is unique. Our solutions are customized to meet your specific goals, whether you’re a startup scaling your vision or a corporate innovating for the future.
End-to-End Support: From strategy to execution, we’re with you every step of the way. Think of us as an extension of your team, ensuring seamless implementation and measurable results.
Local Roots, Global Insights: Based in Abu Dhabi, we’re deeply immersed in the UAE’s innovation ecosystem while bringing a global perspective to solve your challenges.
Collaborative Approach: We operate as your partners for success—your wins are our wins. Together, we craft solutions that drive meaningful and lasting impact.
Proven Impact: With a track record of empowering startups and corporates, we deliver not just services but measurable growth and transformation.