
Built toget involved.
Upstart Bar is a strategy, innovation and organizational development consultancy working with governments, corporates, institutions and entrepreneurial teams across the Middle East and Europe.
The work starts where the recommendation ends.
Vision
Organizations able to turn emerging opportunities into practical capability, better ways of working and sustainable growth.
Mission
To work alongside organizations and entrepreneurial teams to turn strategy into action, combining insight, capability-building, experimentation and execution.
What that means in practice
We combine consulting rigor with entrepreneurial execution. That means we can help leadership define what should happen, and then work alongside the people responsible for making it happen.
We are most useful when the answer cannot stop at a deck. We stay involved as teams design, test, build and improve the capability, program, pilot or solution that follows.
Six things you can hold us to
We shape the work around your organization, your people, your constraints and the way work actually happens.
We stay close to implementation, testing and iteration rather than handing over a strategy and leaving.
Technology is selected and designed around a clear problem and the people who will use it.
We work alongside teams so know-how, ownership and practical tools remain after the engagement.
We define what success should look like, track what is happening and adapt the work when the evidence says we should.
Based in Abu Dhabi, with work across the Middle East and Europe and experience across public, corporate and venture environments.
Experience across ventures, organizations and government
Startups supported
Fundraising, commercial deals, cash-flow management, and go-to-market.
Corporates
AI implementation and upskilling, innovation strategy, programs, and hackathons.
Government entities
AI enablement, innovation programs and advisory for public entities.